Characteristics of Banner Advertising

length
Firstly, the size is generally as large as 468 * 60 pixels and as small as 100 * 30 pixels; Next is size. For advertisers, the smaller the advertisement, the better, usually not exceeding 15k.
Title design
Advertisements have a relatively small proportion on the page and must be designed to be eye-catching and attractive.
Click through volume
This is the fundamental difference between online advertising and traditional advertising. It not only conveys information unilaterally, but also requires the action of arousing netizens to "click", especially netizens will pay the time and economic cost for this action - why should I click on your advertisement? Give netizens a sufficient reason to focus on the most psychological aspects of the entire marketing strategy.