What is a banner advertisement

Banner ad. is the earliest and most common form of online advertising. Banner advertising, also known as banner advertising, is a rectangular billboard that spans across a webpage. When users click on these banners, they usually link to the advertiser's webpage.
Introduction to Forms
Banner advertising, a picture showing the advertising content of a business, is placed on the advertiser's page. It is the most basic form of advertising in Internet advertising. Its size is 480 * 60 pixels, or 233 * 30 pixels. Generally, it uses GIF format image files, which can use static graphics or SWF animated images. In addition to the regular GIF format, the emerging Rich Media Banner can give banners stronger expressiveness and interactive content, but generally requires support from browser plugins used by users. Banner is generally translated as banner advertisement, banner advertisement, banner advertisement, etc.
type
Banner advertisements are usually 7 inches long and 1 inch wide, or around 468 x 60 pixels. Its size can vary within a certain range. According to the specifications of the Interactive Advertising Bureau, 468 x 60 pixels are called Full Banners, 234 x 60 pixels are called Half Banners, and 120 x 240 pixels are called Vertical Banners.
In terms of expression, banner advertisements can be divided into three types: static banners, animated banners, and interactive banners